BOSS International is a new company making waves in the Multi-Level Marketing (MLM) space.
Founded on February 15, 2018, in Pasig, Phillippines, the company already boasts a global workforce of over 43000 distributors.
In March this year (2019), they opened new offices in Lagos, Nigeria as their first point of access to the rest of Africa.
So, if haven’t already heard about Boss International, you’ll hear about it soon.
With that in mind, I wrote this blog post to share my own insights on the Boss International opportunity…
BOSS International Review -About The Company.
A quick online search reveals a Mr. Ronaldo Miranda as Chairman and CEO of the company and Rommel Tabaniag as President.
There’s not a lot of information about Mr. Ronaldo Miranda online, except that he is a businessman and an investor. So we can assume that his involvement in Boss International is as an investor in the project.
Mr Rommel Tabaniag, on the other hand, is the “brainchild” of Boss International (according to their website), and the man behind the company’s “unique and hybrid Compensation Plan”.
And he has some kind of online profile, so I could gather some information about him…
Who is Rommel Tabaniag (aka Raven Lucas Dantes)?
According to their official website, Boss International is the brainchild of one Mr. Rommel Tabaniag. However, another website (which also claims to belong to Boss International) names the president of the company as Rommel Tabaniag in an image but gives a different name (Raven Lucas Dantes) in the body text below the image…
Now, this could just have been a mistake by an overzealous distributor or web-designer…Except…
“The President” does seem to have two identities…
I should add that Rommel Tabaniag only started posting on Facebook as Raven Lucas Dantes on October 9, 2017...That’s only a few months before the official launch of Boss International.
Before that, he was in a company called MEGA Corp, an MLM company that sold supplements.
Mr. Rommel Tabaniag’s level of involvement with MEGA Corp is not conclusive – the company’s website is no longer active. However, based on his Facebook Page posts (as Rommel Tabaniag,) he may have been involved only as a distributor.
At the time of writing this article, the only thing that remains of MEGA Corp is the company’s official Facebook Page.
So, Is BOSS International Legal?
BOSS International is registered with the Security Exchange Commission of the Phillippines as Building Our Success Stories Network.Inc.
This certificate is a very crucial document for a Company to have. The SEC (mostly in the US), is responsible for the shut-down of many Multi-Level Marketing businesses.
What I found disturbing though, is that the same commission also posted this “Advisory” on their website, which states:
The public is hereby informed that the registration of BUILDING OUR SUCCESS STORIES NETWORK INC. with the Commission only confers juridical personality and authorizes the company “To engage in direct selling of goods and merchandises to consumers.”
It must be emphasized that the company is NOT authorized to offer, solicit, sell or distribute any investment/securities. Such activities require a Secondary License from the Commission and the securities or investment product should likewise be registered with SEC before they can be offered or sold to the public under Sections 8 and 12 of the Securities Regulation Code (SRC).
Any offerings which involves investment of money in common enterprise with the expectation of profits primarily from the efforts of others constitute investment contract.
Such offering of investment contract may constitute a form of INVESTMENT SCAM if investors are not created by the success of the underlying business but instead are derived from the contribution of others.
While the scheme may involve sale of products, the same may still constitute an INVESTMENT SCAM if the sale of the products is not the primary focus of the scheme. In such a case, the sale of the products is just being used in order to make INVESTMENT SCAM appear to be legal.
What does this mean for BOSS International Distributors?
Basically, what the SEC is saying, is that they only gave Boss International the right to sell products…NOT to offer investment opportunities.
The SEC also acknowledges that some companies may put up Products as a front to hide a Ponzi Scam…And they’re warning people accordingly.
What this means is that if the authorities in the Philippines (or any country in which BOSS operates,) find that BOSS’s business activities involve some kind of “investment contract”, the whole operation could be shut down!
…And if you consider that the bulk of earnings in BOSS’s Compensation plan come from recruitments, the chance of them being shut down by the authorities is very high.
This brings us to the next issue…Product.
BOSS International Products
According to its website, Boss International offers three products in different variations:
- His and Hers fragrances,
- “Skin Whitening” Soaps and
- Organic Food Supplements.
The perfumes cost 500 Philippino Pesos (Retail). That’s about $10 or R140 per 50ml bottle. The soaps are PHP250/bar (Retail).
At the time of writing this post, I could not find any publicized price for the supplements.
Can you build a profitable business with BOSS International Products?
As a relatively new business, BOSS International does not yet have many product reviews. So it is unclear how good their products are compared to other similar products in the market.
Even so, I found some good aspects of their product that can be a good foundation for a profitable business…
- They are Affordable – At R140/50mm bottle for the perfumes and R70/bar for the soaps, most retail customers will find them affordable.
- They’re 100% Profitable – As a member, you will be able to buy the products at 50% wholesale prices. That represents a whopping 100% ROI when you sell the re-products to your retail customers.
- In-Demand Products – Boss International’s main products are the perfumes. Many people use perfumes, so you should be able to build a business around that. The soaps and the supplements are targeted at the “Skin Bleaching” market…which is huge.
Therefore, I think that with some dedication, anyone can make a profitable business selling these products.
However, there are some aspects of the products that should make you think hard before you decide to join BOSS International…
- No Clear Product Specifications -The “Download Spec Sheet” links on their website for the soaps and supplements yielded no result at the time of writing this post. There are no clear Product Specifications on the products other than a list of the perfume variations.
- Possible Non-Ethical Products – Some of the products contain Kojic Acid, which (according to this research) was first tested on animals to determine its effects on humans. People who are against animal cruelty may reject these products.
- High Competition – BOSS products face stiff competition from the likes of Avon, Novus Fragrances, Inuka, etc…Not to mention retail stores like Clicks, MyPerfumeShop, etc.
- Social Resistance – Due to the growing “Melanin Movement” Boss’s skin whitening products may experience some costly social resistance.
The product description for the Supplements also claims: “Ultima White keeps your skin healthy white…”. Now, I’d be very cautious about a pill/tablet that lightens your skin from the inside!
BOSS International Compensation Plan.
BOSS International pays off a Binary Compensation Plan.
This is is a multilevel marketing compensation plan which allows distributors to have only two front-line distributors.
If a distributor sponsors more than two distributors, the excess will go to levels below the sponsoring distributor’s front-line.
There are basically seven (7) ways to make money with Boss International:
- Global Linear Reward – a member shall earn profit from his/her share in the ten percent (10%) of the price of the availed package divided among the members in proportion to their UBP shares.
- Profit-Sharing – a member shall earn profit from his/her share in the ten percent (10%) of the price of the product arising from repeat orders divided among the members in proportion to their UBP shares.
- Sponsor Profit – a member shall earn a percentage (5%, 3%, and 2% respectively,) of the pairing income earned by the member’s immediate UP-Line Sponsors (up to 3 generations).
- Direct Referral Bonus – A member shall earn about 7% of the value of the Sign Up Package of his/her personally recruited new members.
- Pairing Bonus – A member shall earn Php150.00 (about R42) from every UBP shares paired from a member’s leg (left and right) up to the maximum pairing income per day regardless of the level of generations.
- Unilevel Income – A member shall earn Php5.00 (about R1.40) for every purchased product of his downline up to the tenth (10th) level.
- Infinity Bonus – A member shall earn a bonus from the first (1st) two invites of his direct referrals’ recruits beginning from his 3rd downline to infinity.
How Do You Start?
There are eight different start-up plans. Here’s a list of them from lowest to high, including prices in Phillippino Pesos, and Soutgh African Rands:
- Bronze = Php1,500.00 (R420),
- Silver = Php4,500.00 (R1 260),
- Gold = Php10,500.00 (R2 940),
- Platinum = Php22,500.00 (R6 300),
- Sapphire = Php46,500.00 (R13 020),
- Ruby = Php94,500.00 (R26 460),
- Emerald = Php190,500.00 (R53 340),
- Diamon = Php382,500.00 (R107 100).
BOSS International Comp Plan – The Good and The Bad.
I’ve taken a look at many Compensation Plans over the years and Boss International is by far the most unique and downright “ballzy“ compensation plan I’ve ever seen.
- Various Start-Up Packages – The Eight different Starter Packages give potential distributors a nice variety of choices.
- Members can earn without recruiting – Immediately after signing up, members are eligible for Global Linear Rewards, Profit Sharing as well as Sponsor Profits.
- Up to 10th Generation Earning – The Unilevel Income pays commissions on sales that happen 10 generations down…Most Comp Plans don’t pay beyond the third or fifth level!
- No Discount on Start-Up Pack – When you join Boss International at the Bronze Level (PHP1500/ $30/ R420), you get 2 x Perfumes and 2 x Soaps. That means as a new Distributor, your first purchase is at Full Retail Price!
- Structured as a Ponzi Scheme – The dependance of the Global Linear Reward on New Sign-Up Packages gives the operation a Ponzi Scheme feel.
- Unsustainable – The Comp Plan promises to pay the Infinity Bonus up to an infinite depth – This can’t be sustainable. The company may encounter problems when they have to pay multiple distributors with over a hundred generations of distributors under them.
My Final Verdict on BOSS International.
On the surface, BOSS International looks like a great company to partner within a Network Marketing business. However, there are some elements of the whole operation that are a disturbing
1. The double identity of the man in charge.
In all fairness, there could be a genuine, non-sister reason the President of the company’s double identity. However, you want to know that everything about the person you’re about to get into business with is above board before you invest your Dreams and cash into his venture.
What happens when things go wrong? Whom would you hold accountable when the person at the top was only a Facebook Profile?
2. “Not-So-Great” Products.
If you are building a brand, a big part of that brand is the products you sell. As a Network Marketing professional, you want the products you sell to be in line with your own ethics and values.
Apart from the fragrances, BOSS International products are targeted at the “Skin Bleaching” market. When you sign-up with BOSS as a rep, you will have to endorse these products that perpetuate an inferiority complex among our dark-skinned sisters.
Personally, I wouldn’t want to endorse such products. However, if you don’t care much about how you make money, this may the business opportunity for you.
3. The Binary Comp Plan.
If you were to revisit many of the MLM companies who went bust, you will find that most of them used a Binary Compensation Plan.
This does not necessarily mean that all Binary Compensation Plans are bad.
It’s just that most of the companies who use this type of Comp Plan don’t seem to last very long. In those that do last, it’s very hard for recent sign-ups to make as much as (or more than) those who joined earlier.
So, if you are looking at BOSS International as a possible vehicle for long-term Financial Freedom, I would advise you to keep looking.
…There are companies that offer better, more reliable opportunities than BOSS International.